The purpose of this blog series is to provide you with business strategies that can help you revamp your business this year.

In part one of this series, guest writer Junaid Ali Qureshi talked about the importance of defining your strategic priorities. In part two, he talked about defining your target audience and goals by analyzing the qualitative and quantitative aspects of your internal forces and looking to the future with insights from the past. In part three, he discussed the importance of defining your marketing and sales action plan and developing your communication with prospects.  

Now it’s time to talk about CRM databases and developing your business’s best prospects!

Step 4: Gather Your Data in One Place 

Before launching headlong into marketing actions, it’s important to make sure that you have a reliable customer base and prospects or your actions will be much less effective, even costly. That’s why it’s important to build a single centralized database.

This database will be your war chest; it's the real capital of the company! 

You must gather your data in one place using a CRM tool like HubSpot, because without knowing who your customer base and prospects are, a treasure probably sleeps in your hard drives, Outlook, smart phone, and business cards that your business may never benefit from unless the data is in a database. If you’re proactive, you can qualify and grow your database during visits, calls, and appointments.   

Tip: Often your best prospects are former customers! 

Indeed, a longtime and/or former customer knows you and they are more likely to use your services or buy your products again, so make sure to think of creative ways to reactivate old customers. 

It is also necessary to give your business’s team the necessary tools to truly benefit from maintaining a centralized database. 

Traditional marketing tools, such as the unique selling proposition and battle cards.  

  • A CRM platform that works well for your business and your team.  
  • Training for your team that includes sales strategies and impactful marketing techniques. 
  • The implementation of bonuses and rewards for reaching goals.  

This is part four of a five-part series. Stay tuned for the next and final post in the series, which will be published next month!

Writer Bio

Junaid Ali Qureshi is a digital marketing specialist who has helped several businesses gain traffic, outperform competition and generate profitable leads. His current ventures include, eLabelz, Smart, Progos Tech and eCig.

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