Written by Videography Intern Brooklyn Brown

At greenCOW Coworking, we prioritize being eco-friendly. Green is in our name because every plant at greenCOW is real. Lee Watson, greenCOW’s co-founder, has the green thumb that keeps them all alive. Here, we’re always looking for ways to be more eco-friendly.

Going green may seem like it’s just the latest trend, but it is a trend with a variety of benefits for business owners. Applying green processes to your workplace creates a healthy environment for employees, reduces unnecessary waste, and recognizes the role that businesses play in leading the way for social change. For the business that is thinking about going green, a variety of reasons exist for why you should make the change.

Tax Advantages and Incentives

Like most business owners, you are likely to be on the lookout for ways to minimize your taxes, too. Green strategies can often lead to tax credits or deductions. The federal government offers businesses tax credits for new renewable energy systems based on wind, solar, or geothermal power. The credit covers 30 percent of the cost for an installed system.

As we both know, renewable energy delivers savings far into the future too. Many states and regional entities offer their own incentives for energy efficiency. The decision to power your company with a sustainable source of energy is a simple matter of doing the math.

Building Your Brand

 Research shows that many consumers prefer to do business with merchants, service providers, and manufacturers that share their values. By showing your concern for the environment, you inspire customer loyalty that will likely result in growing sales.

 Spread the word that your firm is going green on your website and your social media. When people see your business is taking the initiative for sustainability, your brand will gain traction and your profits will grow.

Attracting and Retaining Top Talent

 Hiring and keeping top talent is critical if you aim to become a leader in your industry. According to Forbes, your firm must stand out in a big way to attract the best employees. Believe it or not, one way to do this is going green.

 Like your customers, your employees want to be environmentally responsible, so they naturally prefer to join a workplace that demonstrates the same concerns. When your homepage, About Us page, or blog proudly declares you value sustainability, potential employees with similar concerns are sure to take notice.

 The choices you make, from recycled paper towels in the restrooms to Fair Trade coffee in the break room, appeal to environmentally conscious job applicants. Once they come on board, you can include them in your firm’s green mission. Before you know it, your production and staff satisfaction levels are through the roof. 

Positioning to Be a Thought Leader

 By going green, your firm can set the standard for your entire industry. For example, Pepsi devotes major space on its website to chronicling its journey toward sustainability. Other beverage bottlers must follow suit to remain competitive. U.S. industries, including automakers like Ford, are establishing supply chain sustainability, taking responsibility not only for their own factories but also for the sources of their materials. Because these organizations publicize their efforts, they position themselves as leaders in the ongoing fight for sustainability.

 You can institute groundbreaking practices, too, and get a jump on your competition. By keeping your customers and social media followers in the loop, you can differentiate your firm from the others, placing it in the limelight.

Providing a Healthier Work Environment

It’s one thing to align your firm with employee values, but ensuring your facility is a healthy place to work shows your staff you really care. Maybe employees are taking more sick days than in the past; they complain about headaches or have little energy. Addressing pollutants like new carpet fumes, chemicals, and stale air with improved ventilation may help.

A healthier staff is more productive, energetic and innovative. Remind your employees that you care about their wellbeing in a monthly online newsletter, email, or on your website.

Contributing to the Sustainability of the Planet

The most compelling reason for making your business greener is helping the planet become greener. The state of the earth affects every kind of life, from endangered species to CEOs. Because sustainable alternatives are readily available to thought-leading companies, it makes good sense to put them into practice without delay.

Creating critical sustainability is a huge undertaking that requires all hands on deck. As a business owner, you have the tools to do your part. Going green now is a smart business strategy that delivers a multitude of rewards, from higher revenues to market share. Communicating that you care about the environment using online forums like your home page, social media pages, and blog will benefit your brand while offering an excellent example to others.

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